Rating 4.7 4,7 / 5 | 2.341+ reviews

Ida | Elegant Midi Dress

Sale price£39.67 Regular price£110.33
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Color: Grey
Size: UK 6 (XS)
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Fit
Rating of 1 means Runs smal.
Middle rating means True to size.
Rating of 5 means Runs big.
The rating of this product for "" is 3.

Flattering Fit & Everyday Ida Elegant Midi Dress

Timeless elegance designed to celebrate your natural shape.

Meet the Everyday Grace Midi Dress — the effortlessly flattering piece every woman deserves in her wardrobe. With its soft surplice V-neckline, gently gathered pleats and beautifully draped skirt, this dress enhances your figure with ease, offering comfort, confidence and understated sophistication.

The elbow-length sleeves and mid-calf hem provide just the right amount of coverage, while the smooth, breathable fabric ensures all-day comfort. Whether you're dressing for a relaxed afternoon, a special gathering or simply want to feel put-together at home, this dress brings grace to every moment.


Why women 50+ love this dress

  • Flattering wrap-style bodice — softly shapes the bust and waist for a feminine, lengthening silhouette

  • Comfortable elbow sleeves — ideal for women who prefer natural, elegant coverage

  • Soft, breathable fabric — drapes beautifully without clinging, perfect for all-day wear

  • Gently flared skirt — skims the hips and creates movement with every step

  • Practical hidden pockets — discreetly placed so they never interrupt the clean lines

  • Confidence-friendly length — mid-calf cut feels modest, elegant and easy to style


Fit & Feel

  • True to size with comfortable stretch

  • Surplice V-neckline that flatters without revealing too much

  • Elasticated waist for gentle shape and ease

  • Light, breathable fabric ideal for year-round wear


Style Inspiration

  • Pair with a soft cardigan and flats for relaxed daytime elegance

  • Add a structured blazer and heeled boots for a polished, refined look

  • Wear with simple jewellery for an effortlessly graceful evening outfit

Olivia & Rose London customer reviews

Janet H.

Exactly what I needed

This fit is perfect and the fabric feels so soft. Very happy with the quality – will definitely order again.

Linda S.

Good quality

I honestly didn’t expect this level of quality for the price. The fabric feels far more premium than I thought

Carol B.

So comfortable and flattering

Feels amazing on my skin and fits just right. Haven’t felt this confident in a while!

Susan M.

Great customer service

Had a question about sizing and got a reply within an hour. Friendly and helpful – made the whole experience stress-free.

Deborah T.

Lovely quality

Better than expected. The material feels premium and it looks even nicer than the photos.

Built by a Mother, Continued by a Daughter

We are Olivia & Rose, a mother and daughter brought together by a shared love for women’s fashion.

What started as a small boutique run by Rose slowly grew busier than she could manage alone. When Olivia stepped in to help, something unexpected happened. What began as support turned into passion.

Olivia put her studies on hold and chose to build something meaningful alongside her mother. Together, we create a boutique shaped by experience, care, and modern elegance.

Every piece is selected with intention made to feel good, last longer, and fit real life. 🤍

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